Sellers guide

We will structure our selling fee to optimise your net proceeds. Service fees

From the time you first think about a possible sale through to the EFT deposit into your bank account. There are may details to be taken care off. An expert agent can guide you through the process

Most banks require a 90 day notice period before bond cancellation, be sure to transfer any funds you need from your access facility before giving notice. Notice Rules for banks.

Pricing

To maximise your selling price within a reasonable time frame, you need to get the price right. The market determines the value of your home. You are the final arbiter because you will either accept or reject any offers.

Setting the appropriate marketing price for your home is challenging. Too low, and you leave money on the table. Too high, and you loose potential buyers who may think your property is out of their price range. Not only that but you will also help the competition sell faster.

Pricing your home right results in more exposure, more showings, more offers, and ultimately, the highest price for your home. To find the optimal price – one that achieves the highest selling price and minimises the time it takes to sell – requires strategic thinking.

Your home is an emotional asset—it’s hard to make the pricing decision objectively.

Agents spend their careers refining and mastering pricing strategies. We combine intimate local and national market knowledge, an exhaustive study of similar homes for sale,  an analysis of past sales and combine these with your unique needs to come up with the optimal listing price. Consult your property professional, for information about the housing market in your area.

Don’t “Test” the market with your price This is a post on a US blog site but it sets out the reasons for giving careful consideration to your pricing strategy.

Prepare to impress

The way you present your home is a vital part of achieving the best possible sale.  Buyers viewing your home, imagine themselves living there. You need to present your home in a way that allows them to do so.

The work required is to clean, declutter, make minor repairs and make sure that your home makes a great first impression. It is important not to waste money repairing something that will add little value but sometimes spending a little can change a lot – first impressions count. Contact us for a free pre listing consultation.

Get Noticed

With the right price and your home in showing condition its time to get the buyers to notice. 97% of homebuyers start their search on-line. It is vital to be promoted on the most visited websites and to show them great visuals and related information when you have their eyeballs.

We showcase your property on Property24.com and its many partner  websites. We create an interactive 3D Tour of your home. Sample 3D Tour

Negotiate a deal that works for

You are in control of the sale. You set the selling price for your home when you accept an offer .

When buyers make an offer it is important for the seller to consider the following

  • Wether the offer is lower or higher than you expected, keep an open mind. Make sure that you understand all the terms and conditions of the offer.
  • View the offer as the opening of a conversation between yourself and a committed buyer.
  • Consider your position in the market –  Do you hold all the cards? Are you on the back foot? Does the offer meet any or most of your requirements. Thoroughly understand where the offer does not meet your requirements.
  • Do you or your agent understand the buyers motivation?  How does the deal on the table stack up against their needs? Are there easy wins where you can meet their needs at little cost to you.
  • Keep the conversation moving – If necessary make a counter offer on the terms and conditions or the price or the dates – work the deal to the point where it achieves what you want. But you must be proactive buyers won’t sit around waiting.

Show me the Money

With an deal on the table it is very important to shepard the transaction through the finalisation and transfer process.

In most sale agreements there are suspensive conditions to be cleared, your agent should take a proactive role in ensuring that the conditions are met in the time allowed.  In the event that they are not met he/she must make sure that the necessary addenda to the agreement is signed so that the transaction does not lapse.

Finance must be arranged, Compliance Certificates, Rates and Levies Clearance certificates, Deposits collected and many other minor issues need to be tracked. Your agent will track these and try to ensure that transfer takes place on or as soon after the planned transfer date as possible.

Many sellers become very frustrated in this phase because the minutia of the sale are not properly managed by their agent and transfer can be delayed by weeks or months.

Sellers guide PDF.